Actimel – UK press 14.10.2009

There was a story on TV, radio and in the press today after the Advertising Standards Authority ruled that Danone was wrong to claim that Actimel is “Scientifically proven” to be good for kids. The ASA investigation has been going on for approximately a year and there was a lot of detail around just how many studies were claimed by Danone to prove “Actimel is good for kids“. Danone had 24 studies,...


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