How deeply invested Coca-Cola is with the exercise message

The last couple of weeks have seen Coca-Cola in the news quite a bit (and many thanks to my friend Simon Wiltshire for finding some great links on this saga). Coca-Cola has been having a tough time recently. This summer’s business news reported that revenues for the past year (2014) were down $2 billion from 2012 figures (although what’s a couple of billion when you’re still getting $46 billion?!)...

 

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