These were the headlines that we woke up to on Thursday 29th September 2016. More specifically, it was claimed that a Mediterranean diet could prevent 20,000 deaths in Britain each year. That’s an important clarification, as we’re all going to die.
The original study can be seen here and it’s on open view.
There were three really interesting learnings from this study: i) we get a detailed definition of what researchers think the Mediterranean Diet is (as opposed to what Mediterranean people actually eat); ii) we get a new (and incomprehensible) way of guessing (estimating) the impact of this made up diet on deaths; and iii) we get an example of the new way of reporting studies/grabbing headlines, which I forecast will end the “20% greater risk “ coverage we have suffered to date.
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