The new eatbadly guide


The big news last week was the launch of a new ‘eatwell’ plate (the inverted commas indicate that it is anything but eatwell). The name I prefer to use is one that I coined several years ago and used in my 2010 obesity book: The eatbadly plate.

The origin of the 'eatwell' plate

The ‘eatwell’ plate was launched at a press release on 16 September 2007, by the Food Standards Agency (FSA). It is described in the British Nutrition Foundation video on YouTube as the “healthy eating model for the UK” – suitable for young or old, vegetarian or not and for any ethnic group.


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